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Exactly What to Say® Books

ABOUT

CHRIS RUSZKIEWICZ

Executive Business Coach • Communications & Influence Expert
Exactly What to Say® Certified Guide

Chris Ruszkiewicz partners with sales pros, leaders, entrepreneurs, and business owners who know their work matters and want their conversations to match the impact they’re here to make.

With over 32 years of experience as a real estate leader and small business owner, Chris brings a rare blend of real-world credibility and human-centered coaching. She is a Broker Owner with Keller Williams Milwaukee Southwest and was part of the original investor group that grew the brokerage into the largest in Waukesha County and the second largest in Southeastern Wisconsin.

Today, Chris’s work centers on helping high-performing professionals master the language of influence so conversations lead to confident decisions, stronger relationships, and meaningful action. As an Exactly What to Say® Certified Guide, NLP Master Practitioner, and Executive Business Coach, she helps clients refine how they communicate when it matters most with clients, teams, and themselves.

Her coaching is rooted in resilience and lived experience, guiding clients to move beyond surface-level success and into alignment between ambition, values, and life outside the business. The focus is not on doing more, but on saying what matters, simplifying focus, and building systems that support sustainable growth.

Chris is known for her warm, grounded approach that blends strategic communication, mindset work, and practical execution. The result is leaders who feel clearer, more confident, and more at ease in the conversations that shape their business, their relationships, and the life they’re designing.

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Chris Speaking

MISSION

To use our expertise and business acumen to advocate, counsel, and guide independent contractors and small businesses toward greater profitability, effective negotiations, streamlined prospecting, and enhanced team synergy, ensuring that every client’s experience is nothing short of exceptional.

VALUES

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INTEGRITY

Maintain the highest ethical standards in every interaction, fostering transparency, honesty, and trustworthiness with our clients, partners, and team members.

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CLIENT-CENTRIC

Committed to providing tailored solutions that not only meet but exceed their expectations. Our clients' goals and challenges are at the core of everything we do. 

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EXPERTISE

Pursue excellence through continuous learning, ensuring that our clients benefit from the most innovative and effective strategies. We are relentless in expanding our knowledge and staying abreast of industry trends.

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ADVOCACY

Champion our clients' interests with unwavering dedication. We offer informed guidance, support, and advocacy that propels their businesses toward success.

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COLLABORATION

Cultivate an environment where every team member’s unique strengths are valued, ensuring that our clients receive the best possible outcomes. We believe in the power of teamwork & synergy.

CERTIFICATIONS

Exactly What to Say® Certified Guide Badge

 EXACTLY WHAT TO SAY® CERTIFIED GUIDE

As your Exactly What to Say® Certified Guide, Chris will help you have more influence and impact in your conversations. A customer's decision to choose you over someone else is your ability to know what to say, when to say it, and how to make it count. 

MNLP Certified Master of Neuro-Linguistic Programming Badge

 MNLP CERTIFIED MASTER OF NEURO-LINGUISTIC PROGRAMMING

As MNLP Certified Master of Neuro-Linguistic Programming professional, Chris can help you improve communication, change the conversation, enhance motivations, improve decisions, align values & beliefs for achievement, and improve negotiation, training, and presentation skills. 

TRANSFORMING POTENTIAL

INTO PURPOSE, VISIBILITY, AND IMPACT.

Chris Smiling
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