top of page
Search

When a Client Says "We Want to Wait," This Is What to Do Next


Every real estate professional knows the feeling.


The conversation is going well. The relationship is there. The client is engaged. And then it comes.


"We want to wait until rates come down."

"We are going to hold off until more inventory hits the market."

"We are just not ready yet."


The door does not slam. It does not even close all the way. It just drifts, quietly, toward shut. And most agents are not sure what to do next.


Here is what is actually happening in that moment. The client is not saying no. They are saying they are not yet clear enough to say yes. And that distinction changes everything about how the conversation should go.


What Most Agents Do and Why It Does Not Work


When a client hesitates, the instinct is to respond with information. Pull out the market data. Walk through the numbers. Explain why now is actually a good time to move. Make the logical case.


The problem is that hesitation is almost never a logical position. It is an emotional one. And emotional resistance does not respond to logic. It responds to being understood.


The second instinct is to back off entirely. Respect the decision, schedule a follow up, and hope things change. That approach has its own cost. When an agent backs off without asking a single curious question, they signal to the client that waiting is reasonable. Which reinforces the very hesitation keeping them stuck.


Neither response serves the client. And neither one serves the relationship.


The Shift That Changes the Conversation


One of the foundational principles of Exactly What to Say® is that the goal of any conversation is not to pitch, persuade, or convince. It is to ask the questions that help someone get clear.


That principle lives at the heart of every "we want to wait" conversation.


When a client signals hesitation, the most effective response is not a rebuttal and not a retreat. It is a question. A genuinely curious question that opens the conversation rather than trying to close it.


The question that works most reliably:


"Out of curiosity, what would have to change for the timing to feel right?"


That question does several things at once. It validates the feeling without endorsing the decision to pause indefinitely. It invites the client to articulate something they may not have fully examined yet. And it gives the information needed to actually help them rather than simply present to them.


Because once a client tells what specifically needs to change, there is something real to work with. A real concern. A real obstacle. A real conversation worth having.


What Is Usually Underneath the Hesitation


Clients who say they want to wait rarely have a single, clearly defined reason. What they have is a feeling. A vague sense that conditions will improve, that the timing will become clearer, that something will shift and the decision will feel easier.


When curious questions surface what is actually driving that feeling, the answers are almost never purely about interest rates or inventory.


Sometimes it is a spouse who is more risk-averse than the client has admitted out loud. Sometimes it is a job situation that feels uncertain. Sometimes it is a previous experience with a transaction that did not go the way they hoped. Sometimes it is simply fear of making the wrong decision with the biggest financial commitment of their life.


None of those things show up in a market report. They show up in a conversation.


Two questions from the Exactly What to Say® methodology that open those conversations reliably:


"What do you understand about where the market is heading over the next six to twelve months?"


"How certain are you that waiting will put you in a better position than moving forward now?"


Neither of these is designed to back the client into a corner. They are asked because the answers genuinely matter. Because a client who has never thought through what they actually understand about the market, or how certain they really are that waiting is the right move, often discovers in the act of answering that their hesitation is less solid than it felt.


That is not manipulation. That is the highest form of service. Helping someone think through a decision clearly rather than leaving them to sit with a vague feeling indefinitely.


The Cost of Waiting Nobody Is Calculating


Part of serving a client well is making sure they have the full picture. Not to pressure them. To inform them.


While a buyer waits for rates to drop, the inventory in the neighborhoods they want is not sitting still. Other buyers who decided not to wait are making offers. When rates do eventually shift, the buyers who have been sitting on the sidelines will flood back into the market simultaneously, creating exactly the competitive environment the waiting client was hoping to avoid.


For sellers anchored to peak-market expectations, the calculation is equally worth examining. Every month a property sits unsold is a month of carrying costs, opportunity cost, and a narrowing window for the outcome they are holding out for.


These are not arguments designed to push someone into a decision. They are facts worth knowing. And the agent who shares them with curiosity rather than urgency, who presents the information and then asks what the client thinks rather than telling them what to conclude, is the agent who earns trust rather than resistance.


When a Decision Gets Made


The goal of these conversations is not to get a client to buy or sell on a specific timeline. The goal is to help them make a decision. Any decision.


Because when a decision gets made, there is a path forward. It may mean connecting the client with a lender for a credit conversation. It may mean scheduling a follow up in ninety days with a specific trigger to revisit. It may mean moving forward sooner than expected because the conversation surfaced something that changed the picture.


What it almost never means is continued uncertainty. And continued uncertainty is the most expensive outcome of all, for the client and for the relationship.


The Exactly What to Say® framework is not a closing system. It is a conversation system. It is built on the belief that when people feel genuinely heard and genuinely helped, they make better decisions. Not because they were convinced. Because they were clear.


And clarity, more often than not, comes from one honest conversation guided by the right question at the right moment.


One Question Worth Carrying Into Every Hesitant Conversation


The next time a client says they want to wait, resist the impulse to respond with information or to back off entirely. Instead, get curious.


"Out of curiosity, what would have to change for the timing to feel right?"


Then listen. Not to find the angle that moves them forward. To understand what is actually in the way.


Because the agent who understands what is actually in the way is the one who can actually help remove it. And that is the agent clients remember, return to, and refer without hesitation.



Chris Ruszkiewicz is an Exactly What to Say® Certified Guide and the founder of CMR Coaching & Consulting, a founding owner of a Keller Williams Realty office, and an Executive Business Coach with 32 years of experience in sales, negotiation, and leadership.

 
 
 

Comments


bottom of page